D. L. Loudon <br/><br/>
Consumer Behaviour - Concepts & Applications 
by D. L. Loudon, A. J. D. Bitta 
 - 4th 
 - New Delhi  TMH  2010 
 - 788 
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23