00354nam a2200133Ia 4500008004100000020001500041041001200056082001100068100001600079245007700095260002500172300000800197650001500205221030s9999 xx 000 0 und d a0070581592 aEnglish a105.23 aS. Sengupta 0aBrand Positioning : Strategies for Competitive Advantagecby S. Sengupta bTMHaNew Delhic2010 a297 aManagement