S. Sengupta <br/><br/>
Brand Positioning : Strategies for Competitive Advantage 
by S. Sengupta 
 - New Delhi  TMH  2010 
 - 297 
<br/><br/><label>ISBN: </label>0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23