00389nam a2200145Ia 4500008004100000020001500041041001200056082001600068100001700084245007500101250000800176260003600184300000800220650001500228221030s9999 xx 000 0 und d a8129702541 aEnglish a105.23bKel aK. L. Keller 0aStrategic Brand Management Building, Measuring & Managing Brand Equity a2nd bPearson EducationaDelhic2004 a788 aManagement