V. A. Zeithaml <br/><br/>
Services Marketing 
by V. A. Zeithaml, M. J. Bitner 
 - 5th 
 - New Delhi  TMH  2011 
 - 763 
<br/><br/><label>ISBN: </label>0070700990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23