S. L. Gupta <br/><br/>
Advertising & Sales Promotion Management - An Indian Perspective - Text & Cases 
by S. L. Gupta, V. V. Ratna 
 - New Delhi  Sultan chand & Sons  2007 
 - 644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23