C. Lovelock <br/><br/>
Services Marketing - People, Technology, Strategy 

 - 5th 
 - New Delhi  PHI  2010 
 - 594 
<br/><br/><label>ISBN: </label>8177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23