P. Kotler <br/><br/>
Marketing Management 

 - 12th 
 - Delhi  Pearson Education  2006 
 - 672 
<br/><br/><label>ISBN: </label>8129711192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23  / Kot