W. G. Zikmund <br/><br/>
Customer Relationship Management 

 - Singapore  John Wiley  & Sons  2004 
 - 179 
<br/><br/><label>ISBN: </label>9812530541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23  / Zik