TY  - BOOK
AU  - V. S. Ramaswamy
AU  - S. Namakumari
TI  - Marketing Management Planning Implementation & Control
SN  - 0333937198
U1  - 105.23 
PY  - 2004///
CY  - New Delhi
PB  - Macmillan
KW  - BE Management
ER  -