V. S. Ramaswamy <br/><br/>
Marketing Management - Planning Implementation & Control 

 - New Delhi  Macmillan  2004 
 - 748 
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23  / Ram