S K Batra & SHH Kazmi <br/><br/>
Consumer Behaviour Text & Cases (2nd Ed.) 

 - New Delhi  EB  2008 
 - 546 
<br/><br/><label>ISBN: </label>978-81-8446-644-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management