N. K. Malhotra <br/><br/>
Marketing Research 4th Ed. 
by N. K. Malhotra 
 - 4th 
 - Delhi  Pearson   Education  2004 
<br/><br/><label>ISBN: </label>8129702568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management