K. L. Keller <br/><br/>
Strategic Brand Management 2nd Ed. 
by K. L. Keller 
 - 2nd 
 - Delhi  Pearson   Education  2004 
 - 788 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management