C. S. G. Krishnamacharyulu <br/><br/>
Rural Marketing : Text & Cases 
by C. S. G. Krishnamacharyulu, L. Ramakrishnan 
 - New Delhi  Pearson Education  2009 
 - 397 
<br/><br/><label>ISBN: </label>8177589764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management