V. A. Zeithamal <br/><br/>
Services Marketing 
by V. A. Zeithamal, M. J. Bitner 
 - New Delhi  TMH  2008 
 - 743 
<br/><br/><label>ISBN: </label>0070660077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management