P. Kotler <br/><br/>
Principles Of Marketing 
by P. Kotler, G. Armstrong 
 - 11th 
 - New Delhi  Pearson Education  2006 
 - 671 
<br/><br/><label>ISBN: </label>8177581074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management