D. S. Tull <br/><br/>
Marketing Research Measurement & Method 

 - 6th 
 - New Delhi  PHI  2004 
 - 863 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>105.23  / Tul