R. Kapoor <br/><br/>
Consumer Behaviour : Text & Cases 
by R. Kapoor, N. O. Madichie 
 - New Delhi  TMH  2015 
 - 426 
<br/><br/><label>ISBN: </label>007107810X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management