00442nam a2200145Ia 4500008004100000020001500041041001200056100001700068245011500085250000800200260003900208300000800247650001500255700002600270221030s9999    xx            000 0 und d  a9332542204  aEnglish  aK. L. Keller 0aStrategic Brand Management Building, Measuring & Managing Brand Equitycby K. L. Keller, A. M. G. Parameswaran  a4th  bPearson EducationaNew Delhic2016  a586  aManagement  aA. M. G. Parameswaran