V. A. Zeithaml <br/><br/>
Services Marketing : Integrating Customer Focus Across the Firm 
by V. A. Zeithaml, M. J. Bitner 
 - 6th 
 - New Delhi  McGraw - Hill Pub.  2016 
 - 711 
<br/><br/><label>ISBN: </label>1259026817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management