D. S. Tull <br/><br/>
Marketing Research : Measurement & Method 
by D. S. Tull, D. I. Hawkins 
 - New Delhi  PHI  2014 
 - 857 
<br/><br/><label>ISBN: </label>8120309616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management