K. L. Keller <br/><br/>
Strategic Brand Management Building, Measuring & Managing Brand Equity 
by K. L. Keller, A. m> G. Parameswaran 
 - 4th 
 - New Delhi  Pearson Education  2015 
 - 586 
<br/><br/><label>ISBN: </label>9332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management