M. R. Czinkota <br/><br/>
Marketing Management 
by M. R. Czinkota, M. Kotabe 
 - 2nd 
 - New Delhi  Cengage Learning  2011 
 - 597 
<br/><br/><label>ISBN: </label>8131501177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management