R. Batra <br/><br/>
Advertising Management 
by R. Batra, J. G. Myers 
 - 5th 
 - New Delhi  Pearson  Education  2012 
 - 768 
<br/><br/><label>ISBN: </label>8177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management