00296nam a2200109Ia 4500008004100000041001200041082001100053100001700064245009200081260000600173650000700179221030s9999    xx            000 0 und d  aEnglish  a105.23  aK. L. Keller 0aStrategic Brand Management Building, Measuring & Managing Brand Equitycby K. L. Keller  c0  aMb