Brand Positioning : Strategies for Competitive Advantage (Record no. 9669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221030s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581592 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 105.23 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | S. Sengupta |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning : Strategies for Competitive Advantage |
| Statement of responsibility, etc | by S. Sengupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TMH |
| Place of publication | New Delhi |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 297 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Accession Number | Cost, normal purchase price | Bill Date | Full call number | Source of acquisition | Price effective from | Koha item type | Withdrawn / writtenoff status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Lost/ Missing status | department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA 1837 | 395.00 | 631 | 105.23 | Zigma, Jammu | 10/30/2022 | Books | Not For Loan | MIET Library, Jammu | MIET Library, Jammu | BL-Academic Block B, FL-1, CUP-137, SH-4, R-4 | 11/25/2011 | MBA | ||||
| MBA 1839 | 395.00 | 631 | 105.23 | Zigma, Jammu | 10/30/2022 | Books | MIET Library, Jammu | MIET Library, Jammu | BL-Academic Block B, FL-1, CUP-172, SH-3, R-3 | 11/25/2011 | MBA | |||||
| MBA 1840 | 395.00 | 631 | 105.23 | Zigma, Jammu | 10/30/2022 | Books | MIET Library, Jammu | MIET Library, Jammu | BL-Academic Block B, FL-1, CUP-172, SH-3, R-3 | 11/25/2011 | MBA | |||||
| MBA 1841 | 395.00 | 631 | 105.23 | Zigma, Jammu | 10/30/2022 | Books | MIET Library, Jammu | MIET Library, Jammu | BL-Academic Block B, FL-1, CUP-172, SH-3, R-3 | 11/25/2011 | MBA |