Marketing Management : Indian Cases (Record no. 20650)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00312nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240517b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-8710-6 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | P. Gupta & A. Aggarwal |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : Indian Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UP |
| Name of publisher | Pearson |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 23.6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Accession Number | Source of acquisition | Price effective from | Koha item type | Withdrawn / writtenoff status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Lost/ Missing status | department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BBA 256 | Donated By Mr. Karan Pandoh, MIET SOL | 05/17/2024 | Books | MIET Library, Jammu | MIET Library, Jammu | 189/5 | 05/16/2024 | BBA |