Marketing Management (Record no. 20002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00334nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230504b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-57-18-5 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | P. Kotler & K. L. Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Person Pub |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 750 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Accession Number | Cost, normal purchase price | Source of acquisition | Price effective from | Koha item type | Withdrawn / writtenoff status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Lost/ Missing status | department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LLB 497 | 1049.00 | Donated By Mr. Karan Pandoh Assistant Prof. MIET SOL | 05/04/2023 | Books | MIET Library, Jammu | MIET Library, Jammu | 183/1 | 04/24/2023 | BBA LLB |