Foundations of Advertising - Theory & Practice (Record no. 17985)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221030s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | S. A. Chunawalla |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of Advertising - Theory & Practice |
| Statement of responsibility, etc | by S. A. Chunawalla, K. C. Sethia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | HPH |
| Place of publication | Mumbai |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 996 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | K. C. Sethia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Accession Number | Cost, normal purchase price | Source of acquisition | Price effective from | Koha item type | Withdrawn / writtenoff status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Lost/ Missing status | department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA 3468 | 440.00 | Donated by Rahul Kapoor ( Ex Student of IT BAtch 2006 ) | 10/30/2022 | Books | MIET Library, Jammu | MIET Library, Jammu | BL-Academic Block B, FL-2, CUP-135, SH-3, R-3 | 12/14/2018 | MBA |