Strategic Brand Management Building, Measuring & Managing Brand Equity
K. L. Keller
Strategic Brand Management Building, Measuring & Managing Brand Equity by K. L. Keller, A. M. G. Parameswaran - 4th - New Delhi Pearson Education 2016 - 586
9332542204
Management
Strategic Brand Management Building, Measuring & Managing Brand Equity by K. L. Keller, A. M. G. Parameswaran - 4th - New Delhi Pearson Education 2016 - 586
9332542204
Management